From festivals to beaches: Pernod Ricard champions Responsible Drinking

As an Ambassador Company of Wine in Moderation, Pernod Ricard continues to demonstrate its strong commitment to promoting responsible drinking and encouraging mindful choices among consumers worldwide.

This summer, Pernod Ricard activated two impactful awareness campaigns:

“Don’t Drink and Dive” – Relaunched just in time for the summer season, this campaign reminds consumers to enjoy summer safely and responsibly by avoiding alcohol-related risks around water activities.

“Drink More Water” at Tomorrowland – Through a creative Instagram activation at one of the world’s most iconic music festivals, Pernod Ricard highlighted the importance of staying hydrated, reinforcing the message that moderation and responsibility are essential parts of every celebration.

These initiatives reflect Pernod Ricard’s long-standing role as a leader in responsibility within the sector. By actively connecting with consumers in relevant and creative ways, the company strengthens the Wine in Moderation mission: to inspire a culture of moderation and to reduce alcohol-related harm.