24.09.2025
Integrating Wine in Moderation into your sustainability strategy
Sustainability in wine is more than a trend—it’s a responsibility that spans environmental, economic, and social dimensions. While environmental and economic sustainability focus on ecosystems and business resilience, social sustainability emphasises community well-being, education, and responsible consumption.
Wine in Moderation helps companies embed social sustainability into their operations by promoting balanced, conscious wine enjoyment. This approach supports informed drinking habits, reduces alcohol-related harm, and aligns brand values with well-being and responsibility. Tools, training, and practical resources from Wine in Moderation make it easy for businesses to integrate these principles—from staff education to customer experiences.
Sogrape, a long-standing ambassador of the Wine in Moderation initiative since 2008, exemplifies how responsible wine consumption can be seamlessly integrated into a broader sustainability strategy. Their approach goes beyond compliance—it reflects a deep cultural and operational commitment to social responsibility.
Sogrape’s sustainability strategy is structured around three pillars:
- Paving the way to a healthier planet
Through innovation and circular practices, Sogrape actively reduces its environmental footprint, promotes biodiversity, and supports regenerative viticulture. - Safeguarding its legacy into the future
Sogrape invests in R&D and community engagement to preserve winemaking heritage and ensure the sector’s long-term viability. This includes supporting local winegrowers and integrating sustainability KPIs across all business units. - Inspiring happier and more responsible lives
The company promotes inclusivity, transparency, and responsible consumption among employees, customers, and communities.
Sogrape’s actions under the Wine in Moderation framework include:
- Educating consumers and employees about moderate wine consumption.
- Integrating moderation messages across email signatures, corporate events, social media, and educational materials.
- Using digital tools like U-Label to enhance transparency on product origin, ingredients, and sustainability.
- Participating in national and international forums, such as Portugal’s Alcohol and Health Forum and Wine in Moderation Day campaigns.
By embedding Wine in Moderation into its DNA, Sogrape reinforces that responsible wine enjoyment is not just a personal choice—it’s a strategic lever for building resilient, socially sustainable communities.
