Wine in Moderation and ASI renew partnership to empower sommeliers

Wine in Moderation is pleased to announce the renewal of its partnership with the Association de la Sommellerie Internationale (ASI, International Sommelier Association), reaffirming a shared commitment to fostering a global wine culture grounded in education, appreciation, and responsibility.

This renewed collaboration strengthens the longstanding relationship between the two organisations and enhances their joint focus on empowering wine professionals and sommeliers worldwide. Through expanded educational initiatives and communication efforts, the partnership aims to equip wine professionals with the knowledge and tools needed to promote moderate and responsible consumption in every setting where wine is enjoyed.

Sommeliers hold a uniquely influential position within the world of wine. As trusted guides for consumers, ambassadors of cultural heritage, and frontline communicators, they shape not only how wine is selected and appreciated but also how it is understood within a broader social context. Integrating Wine in Moderation principles more deeply into ASI’s educational programmes will help ensure that responsibility becomes an essential competency embedded in the profession itself.

Together, Wine in Moderation and ASI will continue working to build a wine culture where pleasure, quality, and responsibility coexist harmoniously, supporting professionals and consumers alike in enjoying wine in a balanced and mindful way.