Vinarchy joins Wine in Moderation as ambassador company, reinforcing global commitment to responsible wine consumption

PRESS RELEASE - Brussels, 29/04/2026 – Wine in Moderation is proud to announce that Vinarchy has joined the association as Ambassador Company, becoming the seventh company to take on this leading role within the programme. This milestone reflects Vinarchy’s strong commitment to promoting responsible wine consumption and contributing to a sustainable and culturally rich future for the wine sector.

Ambassador Companies represent the highest level of engagement within Wine in Moderation, and Vinarchy’s participation reflects its commitment to responsibility across its markets. With a significant global presence, including winemaking operations in Australia, New Zealand, Spain and South Africa, and sourcing across key wine regions worldwide, Vinarchy brings valuable expertise and perspective to the programme. Its decision to join reflects a strategic commitment to sustainability and responsible consumption, as well as a recognition of the importance of promoting moderation as an integral part of wine culture worldwide.

The wine sector has a clear responsibility to promote moderation and responsible consumption as part of its broader commitment to sustainability. By joining Wine in Moderation, Vinarchy strengthens its proactive approach to ensuring wine is enjoyed responsibly and continues to play a positive role in culture, conviviality and as part of a balanced lifestyle.

“We are delighted to welcome Vinarchy as an Ambassador Company marking an important step in expanding the programme beyond Europe,” said Sandro Sartor, President of Wine in Moderation. “This represents an important milestone for our programme and reflects its growing global reach. Vinarchy’s commitment demonstrates a strong vision for the future of the wine sector—one where responsibility, sustainability, and culture go hand in hand. By embracing moderation as a core value, Vinarchy is helping to ensure that wine remains a product of enjoyment, heritage, and balance for generations to come.”

As part of the programme, Vinarchy will engage in the implementation of best practices in responsible communication, education and moderation campaigns, and contribute to the collective efforts of the Wine in Moderation community.

“We are pleased to join Wine in Moderation as an Ambassador Company,” said Amanda Almond, Vinarchy’s Managing Director for the EMEA region. “This partnership provides us with an additional and valuable framework to further strengthen our commitment to responsible wine consumption across our markets, while learning from and contributing to a broader industry effort. Supporting a culture of moderation is an important part of building long-term trust with consumers, stakeholders and communities and will ensure the long-term sustainability of our vibrant and dynamic industry.”

Through this partnership, Wine in Moderation and Vinarchy reaffirm the importance of a common, proactive approach to responsibility in wine drinking—demonstrating that promoting moderation is not only a duty, but also an opportunity to strengthen trust, build sustainability strategies, and reinforce wine’s important role in culture by those who choose to consume alcohol.

Vinarchy joins a list of respected WiM Ambassador companies: Moët Hennessy, Pernod Ricard, Sogrape, Ruffino, Mezzacorona and Caviro.