Mezzacorona promotes responsible consumption with Pinot Grigio USA campaign

Mezzacorona continues to champion social responsibility through its promotional campaign in the United States, actively including Wine in Moderation. The Wine in Moderation logo was featured in all campaign advertisements, demonstrating Mezzacorona’s commitment as a Wine in Moderation Ambassador company and serving as an example to companies worldwide of how responsible consumption can and should be integrated into a marketing strategy.

This strategic approach reinforces the company’s long-standing dedication to sustainability and mindful enjoyment, delivering a consistent and coherent message to consumers across the globe.

The campaign, titled “MEZZ IT UP!”, achieved remarkable success. It was featured four times in the prestigious international magazine Wine Enthusiast, reaching an estimated potential audience of 6 million readers across both digital and traditional print formats.