"Mezz it up!" this Spring: Discover the fresh side of responsible sipping

Mezzacorona is featuring its "Mezz it up!" campaign within the pages of the prestigious publication Wine Enthusiast. With this initiative, Mezzacorona brings its fresh and contemporary style overseas, backed by a very clear social commitment.

Throughout the month of April, the campaign — promoted across both print and digital platforms — will feature the Wine in Moderation logo integrated into the creative assets. This represents a conscious choice to promote responsible consumption, where wine is understood as a pleasure to be enjoyed with balance.

The initiative is further amplified across social media platforms. Mezzacorona Italia is channelling the values of Wine in Moderation by weaving them into the narrative of its sustainable recipes. Within this social content, wine is celebrated as an integral part of a healthy lifestyle, always paired with:

• good food: high-quality, seasonal ingredients.
• water: for proper hydration throughout the meal.
• good company: because wine is, above all, about sharing and conviviality.