Asovinos: New campaign puts forward Colombian wine culture through wine and food parings
Under its new campaign, Asovinos is putting forward Colombia's wine culture by fusing it with the nation's rich gastronomy and vibrant tourism activities. This initiative highlights the importance of harmonising traditional dishes from Colombia's diverse regions, while encouraging responsible and moderate wine consumption through education.
This new campaign was also featured during the 18th edition of Expovinos, the largest wine fair in Latin America, held both in Bogota and Medellin, where Asovinos was present. The expo gathered over 38,000 attendees in Bogota and 17,000 in Medellin, marking a notable increase of 3,000 participants compared to the previous year.
During the fair, the Colombian association showcased various pairings of wine with typical Colombian dishes at their stand, perfectly encompassing the Wine in Moderation message of always enjoying wine with food. A message also captured in the slogan 'Enjoy the best of drinking, without the bad of overdoing it,' that Asovinos has been supporting for years.
Ultimately, Asovinos reaffirms the sector’s unwavering commitment to responsible consumption, sustainability, moderation, and self-care.