28.01.2025
Wine in Moderation to be present at Europe’s major trade fairs

As the wine sector continues to evolve, so does the commitment to promoting responsible consumption. This year, Wine in Moderation, will once again be present at some of Europe's most significant trade fairs, including Barcelona Wine Week, Wine Paris, ProWein, and Vinitaly. These high-profile events provide a great platform for Wine in Moderation to engage with wine professionals, share valuable resources, and further its mission of fostering a sustainable culture of responsible wine consumption.
Attendees will have the chance to pick up a variety of informative materials, including brochures, postcards, and practical resources about responsible drinking patterns and guidelines, how to organise a responsible wine tasting, as well as easy actions to implement at wineries to encourage moderation. Branded gadgets such as pens, pins, and eco-friendly tote bags will also be available, offering a fun way to spread the message of moderation.
Wine in Moderation's presence at these events is made even more meaningful by the crucial support of National Coordinators, who will be present at the stand to assist and answer any questions about the programme in their specific countries. Indeed, National Coordinators play a key role in ensuring that the Wine in Moderation message resonates locally and their expertise will help visitors understand the tangible ways they can implement responsible consumption strategies in their own businesses or daily lives.
Stay tuned for more details and be sure to visit the Wine in Moderation stand at these major trade fairs. Let’s work together to ensure that wine remains a source of enjoyment and responsibility for generations to come!