Responsible enjoyment takes the stage at the Giro d’Italia

As official wine partner of the Giro d’Italia 2026, Consorzio DOC Delle Venezie is using the occasion to promote the values of responsible wine consumption together with the Wine in Moderation message.

A partner of Wine in Moderation, Consorzio DOC Delle Venezie is bringing this message throughout the iconic cycling race, where Pinot Grigio DOC Delle Venezie accompanies the celebratory moments on the podium while also highlighting the importance of moderation, balance and awareness.

At each stage, winners are celebrated with a symbolic toast using a custom-made glass featuring both the Consorzio logo and the Wine in Moderation logo — a gesture designed to connect celebration and conviviality with responsibility.

By bringing the Wine in Moderation message to one of Italy’s most recognised sporting events, the initiative highlights how wine can be part of culture, shared experiences and enjoyment, always in moderation and without excess.

The project also reflects the natural connection between the values of sport and responsible wine consumption, promoting wellbeing, balance and a positive culture of sharing.