Spanish wine sector updates Communication Standards and sets a new strategic direction for responsible consumption

The Spanish Wine Interprofessional Organisation (OIVE) and AUTOCONTROL held an informational webinar on 7 April to present the latest updates to the Wine Commercial Communication Code.

During the session, the main changes to the Code were outlined, with a particular focus on its application to social media advertising and collaborations with content creators and influencers. The updated framework, in force since January 2026, adapts self-regulation to new digital environments and reinforces the sector’s commitment to responsible communication aligned with today’s society.

In addition, Eduardo de Diego, Vice-President of Wine in Moderation, presented the new Wine in Moderation 2025–2030 Strategy, highlighting its key priorities: strengthening the moderation message, promoting the sector’s leadership in social sustainability, positioning WiM as a trusted source of information, and bringing together the entire value chain around responsible enjoyment.

You can download and read the new Code here: https://interprofesionaldelvino.es/wp-content/uploads/2025/12/PRESENTACION_OIVE_ESPANOL-2026_compressed-2.pdf