Advancing responsible consumption at Wine Paris 2026

Wine in Moderation was present at Wine Paris 2026 (9-11 February) with a dedicated stand, kindly hosted by the organisers, Vinexposium, a partner of the programme. The event provided a valuable opportunity to engage with professionals from across the wine value chain, including producers, importers and distributors, retail professionals, educators, students, and other sector representatives.

The fair enabled numerous constructive exchanges, reflecting a growing awareness throughout the sector of the importance of integrating moderation and responsible drinking practices into daily professional activities. Discussions confirmed that responsible consumption is increasingly recognised as an essential pillar of long-term sector sustainability.

During the event, Marie Museux, Treasurer of Wine in Moderation and Global Lead Alcohol Policy & Responsible Marketing at Moët Hennessy, participated in the panel discussion “From Seed to Sip: Embedding Responsibility Across the Drinks Sector”, organised by IARD. While representing Moët Hennessy, she emphasised the importance of collective responsibility within the broader beverage alcohol sector and referred to Wine in Moderation’s work on responsible wine consumption.

Ahead of the trade fairs, Secretary General Nadia Frittella was kindly invited to contribute to Vinexposium’s Voice of the Industry with an article exploring why responsible drinking is fundamental to building a truly sustainable wine culture. The article outlines how integrating moderation into sustainability strategies reinforces both social responsibility and long-term business resilience.

To access the article in issue #4 of the ‘Voice of the Industry’, please click here.

Wine in Moderation looks forward to continuing these important conversations and strengthening collaboration across the sector at future editions of Wine Paris.