Sogrape, an Ambassador company of Wine in Moderation, returned to Essência do Vinho in Porto, continuing its efforts to promote responsible drinking and raise awareness about the risks of drink-driving. This initiative reflects the company’s ongoing commitment to encouraging moderation and responsible consumption as part of the Wine in Moderation programme.

Between 26 February and 1 March, a total of 1.573 breathalyser tests were carried out, with results ranging from 0 to 2.83 g/l of alcohol in the blood. Through this activity, visitors were able to better understand how alcohol consumption can impact their ability to perform tasks such as driving.

Throughout the event, the team engaged directly with visitors, sharing key messages on moderate consumption, including guidance on low-risk drinking and information on the legal blood alcohol limits for driving in Portugal. These interactions helped raise awareness in a practical and accessible way.

Overall, the initiative reached more than 1.600 consumers of different ages and nationalities, reinforcing the importance of moderation and highlighting the risks associated with alcohol misuse and drink-driving.