Knowing and respecting the limits

Because alcohol consumption is embedded and integrated differently into the values of many societies, tailored responses to reflect this diversity and complexity are needed.

The laws of each EU member state have been established by a democratic process which reflects the regional and cultural differences across Europe. The European wine sector supports the enforcement of existing alcohol-related laws and regulations while taking a regional approach to resolving serious problems.

Over the last 25 years, considerable progress has been made towards understanding the relationship between alcohol-related laws, consumption of alcoholic beverages and harm. Since the misuse of alcoholic beverages presents a risk to the consumer, people in Europe demand accurate and consistent information, including information on applicable laws and regulations.

The European wine sector believes in the promotion and enforcement of the laws governing alcohol intake. The wine sector also would like to play a leading role in implementing effective multi-stakeholder projects designed to disseminate information on the implications of alcohol-related harm and disrespect of drinking laws.