The Spanish Wine Code for Commercial Communications has been updated to reflect the growing importance of digital channels, introducing a new section specifically dedicated to social media advertising and influencer collaborations—areas that are rapidly expanding for wineries.

This revision strengthens the sector’s commitment to responsible communication under the Wine in Moderation programme. It clarifies when influencer content should be considered advertising and, in such cases, makes it mandatory to include responsible drinking messages such as “Wine is only enjoyed in moderation” and “Do not share with minors.” The updated Code also provides practical guidance to ensure that communication on digital platforms remains ethical, transparent, and appropriate for all audiences.

The Code is mandatory for all members of the Spanish Wine Federation (FEV), as well as for all supporters of the Wine in Moderation programme in Spain, ensuring a consistent and unified approach to responsible communication across the sector.

Importantly, this update builds on existing self-regulatory frameworks, including the Autocontrol and Spanish Advertisers Association Code of Conduct on influencer advertising, as well as other similar initiatives. By aligning with these frameworks, the revised Code further strengthens consistency, accountability, and credibility in how wineries communicate online.

You can read and download the updated Code here.